When I first began writing my blog, in January of 2009(!), I had aspirations - goals - metrics for myself. I would post at least twice a week, but probably more likely three times per week. After all, I had things to say, and was sure to gain an audience who wanted to listen. I would also Tweet about my blog posts and all of the other minutia of my life. I know I'm not Ashton or Demi, but didn't those in the CLE community want to know what I, too, had for breakfast?
But I have to admit that making the time for social media is more difficult than I imagined when I began the process. I want to be thoughtful and speak to topics and issues that are important to the CLE community. I joke about updates on my eating habits (cottage cheese and diet Dr. Pepper for breakfast) - but would anyone really care? Even I'm not particularly interested in the subject!
Creating a social media strategy requires a commitment - in resources, in ideas, and most significantly, in time. Once you've gained an audience, you must keep up with new posts in order to sustain it. While I would love to write more often and will work toward increasing the frequency of my postings, my new (and probably more realistic goal) for the blog is to post at least once a week. This ensures that I'll give at least some of the thoughts floating 'round my head an opportunity to be voiced and that my readers will have something to which to come back on a regular basis.
For those of you out in the real world, how often do you check out the blogs you follow? If you blog yourself, how often do you post? What does a media-savvy, but likely over-saturated, blog audience expect?
Your feedback is always welcome!