If you did not have an opportunity to attend the ACLEA Annual Meeting in New York City in July, or if you didn't have an opportunity to attend one of these sessions, recordings from the event are now available. With site-based pricing, for one low price you can gather all of your colleagues and learn from CLE industry experts and legal thought leaders.
20 Programming Tips - Coming up with course ideas, developing great programs, juggling multiple projects, and managing faculty are just some of the issues that those with CLE programming responsibilities face. Are there ways that you can maximize your effectiveness as a programmer with minimal time and effort? Join us for this interactive session where we will share some of our tricks of the trade on becoming a more skilled programmer. But if you attend this session, we also want to hear from you! What are your top programming tips? Let’s see how many ideas that we can come up with together!
30 New Websites Important to CLE Professionals (FREE) - 30 websites and blogs you ignore at your peril, as selected by the presenters.
7 Myths of Effective Email Marketing: Do Best Practices Always Apply? - Email marketing is a dialog. Email marketing is a broadcast channel. Email marketing is about response. It’s also about branding. Tuesday is the best day to send – no, wait! Wednesday! Don’t use “free” in the subject line. Feel free to sell, sell sell in your subject lines. Social media will kill email. Email marketing is here to stay and stronger than ever. Yikes! What do you believe? How can you optimize your program so that it speaks to your customers, when the “best practices” seem to contradict each other? Well regarded email pro Stephanie Miller will shatter the myths about what works and what doesn’t in email marketing. You’ll leave with checklists on how to re-energize your program, and nurture your subscribers for higher response and revenue.
Changes in the Legal Profession with Q&A (Opening Plenary) - Law practice has been presented over the last few years with some of the most profound challenges that lawyers have ever confronted. The deep recession has led to unprecedented layoffs; adjustments in compensation systems; changes in recruiting, hiring, and training practices; and reconsideration of some of the basic elements of the conventional law firm business model. Even more challenging is the fact that the fundamental trends that have prompted these responses predate the recession and will continue after it ends. This panel will discuss some of these trends and the ways in which lawyer training and education can respond to their potentially profound implications.
Electronic Course Materials - Excellent written materials are a staple of all quality CLE programs. For many years, written materials meant a hard-bound book. The tough questions CLE providers faced were: Should we print course books in-house or use an outside vendor? Do we do GBC binding, perfect binding, velo binding, tape binding or spiral binding? Do we print one-sided or two-sided? Do we use three-ring binders so late course materials can be inserted and copies easily made? Do we have the books delivered to the office or directly to the hotel? How much time do we need to get the course materials printed and delivered on registration morning? Now, as we move from the information age to the digital age, we are grappling with a new set of questions surrounding course materials. How can we satisfy all our customers, our speakers, and our course material purchasers, while reducing costs, going green, saving time, minimizing inventory space, eliminating unauthorized copying, and promoting good will? Do we offer attendees a myriad of choices and try to be all things to all people? Do we do our course materials in book form and on CD? Do we put them on a USB key? Do we provide kiosks at the program for printing materials? Do we e-mail all materials to attendees in advance and let them print out what they wish to bring to the program? Each of these approaches have advantages and disadvantages. In the age of electronic course materials, we need to know what our customers want. Do you know? Join us for a lively discussion of the new era of course materials for CLE programs.
How Technology is Changing the Practice of Law… and CLE (Plenary Session) - Technology and the Internet have dramatically changed both the practice and business of law. Little wonder it is also changing what our customers expect in the marketing and delivery of CLE. In an age of social media, markets are conversations, and consumers demand to be heard. Noted legal technology expert Bob Ambrogi will discuss how advances in technology are driving changes in the legal profession -- and how CLE providers can stay ahead of the curve.
How to Do it All - You are responsible for: designing the program, inviting the faculty, getting them to hand in their materials on time, reproducing the materials, booking the space, writing the brochure copy, marketing the program, registering the attendees, applying for CLE accreditation, making sure that the coffee’s hot and doing a hundred other tasks all on a limited budget. Attend this session and you will learn strategies for prioritizing your work, creative ways to supplement your staff; grow your department, make the most of your volunteers and tips for maintaining your cool under demanding and often stressful conditions.
Marketing on a Shoestring - Limited personnel, time and budgets make marketing a challenge for small shops. At this session we will provide tips that help you maximize your time, resources and dollars. We will explore: how to evaluate your resources, contacts and options; developing a plan to maximize marketing budget/resources; email versus direct mail; the use of brochures, flyers and e-newsletters; multiple communications versus single communications; reaching out to your customers in multiple mediums; attracting new customers; making the most of your lists and developing new ones, leveraging the networks of your speakers; designing and printing your own pieces; how to attract attention to your programs; and much, much more. You’ll leave this session with takeaways that you will be able to implement when you return home.
Revenue Generating Program Ideas – Creative Programming that Really Works - Generating revenue is a challenge in the current economic environment. This session helps you explore techniques that you can employ to keep the dollars rolling in. Among the items to be discussed are: when to raise prices, strategies for using discounts, reaching out to related professionals, financial sponsorships and exhibitors, co-sponsorships, creative email marketing, and cutting-edge program topics and features.
The Innovative CLE: Ten Bold Proposals for Change (Plenary Session) - The practice of law has changed more in the past ten years than in the previous fifty. Clients are forcing lawyers to change the ways legal services are marketed, priced and delivered. And as lawyers make sweeping changes in the ways they practice, they’re demanding the same innovative changes from their CLE providers. Are you ready for them? In this fast-paced session, “Innovational Speaker” (and ACLEA member) Matthew Homann will share ten bold, out-of-the-box ways to remain relevant by delivering innovative CLEs to an ever-demanding audience.
Webcasting on a Budget - So you don’t have infinite resources for webcasting? Find out what you can do in-house and maximize your organization’s revenue. Topics covered will include: webcasting 101, technology bare essentials, webcasting best practices, and basics of technical support and administration.
Also available: If you are new to CLE and want to get some basic tips for getting started, look to the ACLEA Boot Camp for the best guidance! The CLE Boot Camp was created to assist those new to the profession and those who just need a refresher. The Camp has met with rave reviews, and ACLEA is committed to continuing this service. The sessions within the Camp are basic level, and the overall curriculum is designed to help you in all areas of CLE programming and publications.